02 TOWER 28 BEAUTY
DECEMBER 2022 — JUNE 2023
INFLUENCER RELATIONS COORDINATOR
SEPTEMBER 2022 — DECEMBER 2022
COMMUNITY + EVENTS COORDINATOR
SEPTEMBER 2021 — AUGUST 2022
-Wrote captions for posts going up on Instagram, reviewed copy posted on TikTok + LinkedIn
-Produced content for Tower 28's own social media channels, website, email + SMS
-Produced and edited social-style content for DTC and retail product pages
-Supported on set for photoshoots with iPhone content capture — both product content and model content
-Facilitated conversations with content creators for organic reposting, paid ads + product page usage
-Managed both content creation interns and the team's Community Coordinator
-Increased Instagram follower count by 31.7%, impressions by 55%, engagements by 44.5% and total published posts by 172.4% (December '22-June '23 compared to May '22-December '22)
-Led TikTok team + increased follower count by 113.6%, video views by 34.7%, engagements by 106.2% and total published posts by 5.9% (December '22-June '23 compared to May '22-December '22)
-Created PR send out lists for upcoming launches and ongoing campaigns
-Prospected and seeded new creators in both the makeup and skincare categories
-Managed and kept our influencer database up-to-date with addresses, birthdays, favorite products, etc.
-Facilitated conversations with creators regarding whitelisting and ad content usage
-Reported on KPIs weekly, monthly, and per campaign using Tribe Analytics
-Ideated community and influencer event opportunities for upcoming product launches, including the influencer experience, creating guest lists, and sending invitations
-Assisted the social media team by tracking user-generated content (UGC) and flagging opportunities for content usage
-Created content for both our social channels + DTC and retail product pages
-Assisted with maintaining influencer relations, seeding new creators and PR box send outs
-Provided support in event planning for consumer and influencer events including reaching out venues, vendors and coordinating event setup and breakdown
-Created content (photos, videos, graphics) for social, web (e-commerce and retailer) and events
-Managed customer service and answered customer inquiries via hey@tower28beauty.com
-Fostered relationships in our online community, Sensitive Club, on Geneva
WORK IN PROGRESS
COME BACK SOON!